Is there anything Google can’t do or won’t at least try to do? It may have started as strictly a search engine but has now morphed into the 800 lb. gorilla of the Internet. There are Google Docs and Google Spreadsheets, both of which are free and will work on any computer. You can find your way around town with Google maps and browse the Internet with Google Chrome. Google lets you view the earth, store your photos in Picasa and get and send mail through Gmail. You can even now buy a tablet computer from Google called the Nexus 7.
Then along came Google Advisor
If all this wasn’t enough, Google is now attempting to break into the personal finance market. It has a tool it recently launched that you can use to find and compare financial products. The core of this new product is called Google Advisor. You can use it to check mortgage rates, credit card interest offers, CDs, and checking and savings accounts. The way it does this is by giving you a list of the financial instruments that match whatever you used as search criteria. For example, in the case of mortgages, Google Advisor will provide data such as APR, fees, contract details and monthly payment. If you want a new credit card, Google will provide you with data on card type, rewards, purchase APR and the annual rate.
Not a search engine
Google Advisor is not a search engine. It’s a comparison engine that provides a lot of filters. For example, if you want to find a 30-year fixed mortgage for a $250,000 home in your area and you have a credit rating of 700, Google Advisor will probably find it for you. It also has certain offers that are based on low APRs or on the interest rate.
Mortgages are different
Google Advisor treats mortgages differently than other financial instruments. While the search engine giant doesn’t get paid if you find a CD, checking or savings account or credit card through using it, it will earn money if you contact a mortgage lender. In fact, mortgages have what are called “sponsored results” in comparison with other financial instruments that simply have what are called “matching results.”
Google wants in
The people who are experts in such things say that Google really wants to break into personal finance as this is an area where it could ultimately earn billions of dollars in referral fees and advertising. In fact, in March of this year, the company acquired the price comparison website BeatThatQuote. Google Advisor has a lot of similarities to that program and this is probably no coincidence. It is believed that this is just the beginning of a number of tools that Google will eventually roll out to conquer personal finance just as it has conquered the search engine arena. If you haven’t yet tried Google Advisor you might give it a spin and see what you think.
Can’t help with debt
Google Advisor might be able to give you a lot of help if you’re looking for a mortgage or credit card, but it can’t do anything about debt. If you are deeply in debt, you need the help of our debt relief partners. They offer a 100% satisfaction guarantee that if they can’t help you become debt free in a reasonable amount of time of if you’re dissatisfied with their debt relief programs for any reason, you can cancel out with no penalties or fees
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